Tracking the products, trends and reach of China's local to global tech culture.

Monday, July 12, 2010

Hanvon and Spring Design change underwear in e-book re-branding


Re-branding in the shanzhai world is like changing underwear ... it happens all the time. Maybe that's not such a good analogy, but I'll go with it! This e-book reader (pictured above) looks similar to Spring Design’s Alex. That's because Hanvon has just rebranded Spring Design’s Alex without even bothering to change the specs and the Alex logo! The worst part is that Hanvon wants to sell its "T61" model for USD 526 whereas Spring Design sells it for just USD 399!Read more.

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